cèng rè dù
Traditional: 蹭熱度
蹭热度 (cèng rè dù) is a Chinese word meaning “(coll.) (often derog.) to piggyback on (sb's) popularity; to exploit (sb's) popularity to attract attention to oneself”.
Meanings
- 1(coll.) (often derog.) to piggyback on (sb's) popularity
- 2to exploit (sb's) popularity to attract attention to oneself